A website which is optimized for mobile devices creates a user-friendly experience for mobile visitors. So what’s different about a mobile site?

1. Sites will most likely have a one-column layout to minimize the need to scroll from side to side.
2. Can you read websites on your smartphone without constantly having to zoom in and out ? Increasing the font size, makes it easier for people to read the site content.
3. People accessing your site on a mobile will likely have a slower connection speed than desktop users. Make your site mobile-friendly by taking slideshows, large images, videos out, providing a link to them on another page or YouTube or a similar service.
4. Visitors to your site from a mobile may want to access different information from someone sitting at a desk. If your business is location-based, they may be looking for a map or your opening hours. Make sure it’s really quick and easy for mobile visitors to access this information – no more than one click away from the home page or even on it. And integrate with google maps, which will work seamlessly with the maps app on your visitors’ phones.
5. Ensuring that your mobile layout has large and easy-to-press links and clickable objects will be essential in streamlining the experience.
6. Video/audio files should never be downloaded until requested.

One of the main concepts to an effective mobile web layout is simplicity. It goes without saying that the more information you stuff into a small space, the harder it becomes to read and the more scrolling that will be required.

• Previous Entry: Do you want a website or do you want a business?
• Next Entry: Should I use social media? I hate it.